Your Vision Should Include Big Hairy Audacious Goals
Big, Hairy Audacious Goals? Give Me Audacious Problem-Solving - The New York Times
Big hairy audacious goal refers to a clear and compelling target for an organization to strive for.
All companies have goals.
Your engineers have the idea to build a large jet aircraft for the commercial market. Your company has virtually no presence in the commercial market and your earlier commercial attempts have been failures.
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